Mallsoft and Calm is a collaboration between Creative Health CIC and Justin Wiggan. It is inspired by the phenomenon of Mallsoft: an emerging genre created by an online community, taking cues from mood music in shopping malls and manipulating it.
Mallsoft is seen as an ironic comment on a post-internet generation and global capitalism. We are interested in how Mallsoft artists are taking control of music created for impersonal and controlled environments. We want to offer participants and audiences the opportunity to have a heightened awareness of the creative potential of sound on their wellbeing.